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STRATEGY - INSIGHTS - DESIGN

SERVICES

Experience across the creative, commercial and operational sides of fashion.
From product development and category building to sourcing, business transformation and launch, I work with businesses to identify challenges and create practical, industry-specific solutions.

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APPROACH

Ideas are only valuable when they create something meaningful in the real world.
Explore selected projects that reflect my work across product development, category growth, business transformation, sourcing and fashion innovation.

CLIENTS

A career built alongside the people and businesses that shape the fashion industry.
I have worked across organised retail, fashion brands, manufacturers, traders and growing businesses bringing together creative thinking, commercial understanding and hands-on industry experience.

Colorful Weaving Threads

ABOUT

I have spent more than three decades working across India's fashion retail and apparel ecosystem.

My career has moved through organised retail, category management, product development, sourcing, design, merchandising and business leadership.

Each role gave me a different perspective. Together, they taught me to look at fashion as both a creative discipline and a business.

PHILOSOPHY

Fashion is not only about what you make.

It is about understanding why people will choose it.

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I have always believed that creativity becomes meaningful when it meets reality.

The reality of a customer.

The reality of a market.

The reality of production.

And ultimately, the reality of business.

Good fashion businesses bring these worlds together.

I EXPERTISE IN

  • 01.

    PRODUCT

    From idea to commercially relevant product. Product development, collection thinking, sampling and product direction.

  • 02.

    CATEGORY

    Understanding what a category needs to become. Category development, merchandising thinking and market relevance.

  • 03.

    BUSINESS

    Making creative ambition commercially practical. Business transformation, systems, vendor networks and operational thinking.

  • 04.

    BRAND

    Building propositions people can understand and choose. Brand launch, positioning and product-market alignment.

MY CLIENTS

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TESTIMONIALS

Shiva's design esthetics, fabric understanding, grip on prints and colour combinations were quite unique. His craftsmanship ensured the garment fitted like it was bespoke. Have seen his collections being appreciated by the customers as being functional and elaborate.

His fittings are perfect

Director Globus Stores Private Limited

Vinay Nadkarni

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